Mercedes-Benz Introduces Two Pickup Truck Concepts
The wait is finally over, Mercedes-Benz has unveiled two new truck concepts in Sweden today that are specifically designed to open the luxury brand to a new audience and revolutionize the mid-sized truck market. Mercedes-Benz showed off the Stylish Explorer that intends to compete against luxury high-end trucks and the Powerful Adventurer that takes aim at mid-size pickups built for off-road capability.
“We will open up and change the segment of mid-size pickups – with the world’s first true premium pickup for the modern urban lifestyle”, says Volker Mornhinweg, Head of Mercedes-Benz Vans, in a press release from earlier today. “Our future X-Class will be a pickup that knows no compromise. Ladder-type frame, high-torque six-cylinder engine, and permanent all-wheel drive are compulsory for us. As an added value we bring safety, comfort, agility, and expressive design – in other words, everything that distinguishes vehicles bearing the Mercedes star. We will thus appeal to new customers who have not considered owning a pickup before.”
The Mercedes-Benz ‘X-Class’ was born from a strategic
partnership between Daimler and the Renault-Nissan Alliance. The relationship
between Mercedes-Benz and Nissan has grown in recent years after Mercedes acquired
34% of Mitsubishi through Nissan.