It's race week in Las Vegas, which means hundreds of thousands of Nascar fans are making their way here for this weekend's big event.
And while most race fans are content to watch the speed from the grandstands, some prefer to actually experience it firsthand.
In just a matter of weeks, SPEEDVEGAS will offer enthusiasts a chance to experience the thrill for themselves. Anyone can get behind the wheel of a Lamborghini or Ferrari, even an All-American muscle car.
"We think this is going to be a natural place where people come to town for a big race weekend to do something really fun," said owner Aaron Fessler.