ROME, Ga. (Feb. 7, 2011) — Pirelli Tire North America Inc. partner and performance driving group Hooked on Driving L.L.C. has signed a franchise agreement with Woodman & Auer Motorsports L.L.C. to provide road course driving instruction in the Southern U.S.
The new partnership, according to Pirelli, will augment an already strong performance-driving program, which currently has a presence in Florida, the Great Lakes states, Northern California and the Northeast. Enthusiasts participating in the track-based, non-competitive program receive one-on-one coaching and the opportunity to refine their driving skills and “explore the performance potential of their own vehicles without the pressure to race.”
Hooked on Driving selected Pirelli as the program’s official tire supplier in 2010, and the racing school features products from the company’s P Zero line—most notably the P Zero Trofeo R compound track tires.
Beaufort, Calif.-based Woodman & Auer is led by co-founders Dave Auer and Bob Woodman. Mr. Woodman’s company, Bob Woodman Tires, is an existing Pirelli Motorsports partner, offering P Zero racing tire sales and service at nearly 50 races each year, Pirelli said.